Felipe Reinoso Carvalho

Facultad de Administración

Email: f.reinosoc@uniandes.edu.co

Extensión

Ubicación

 

Academic Background

  • PhD. in engineering and psychology

Doctoral degree

Vrije Universiteit Brussel - VUB / KULeuven – KUL. Belgium. 2017

  • MSc in Acoustics

Master degree

Polytechnic University of Madrid. Spain. 2011

  • B.Sc. in Sound Engineering

Bachelor degree

Campus Pérez Rosales. Chile. 2004

 Area

  • Marketing
down Curriculum Vitae
 

Profile 

Felipe Reinoso-Carvalho is an assistant professor in marketing at Universidad de los Andes School of Management. In parallel, he holds invited scholar positions at KU Leuven (Belgium), and IAE Angers (France). Through people's behavior, Felipe tries to better understand - and hopefully to improve - life experiences. He mainly assesses how the senses interact in the brain, and how it is possible to customize such interaction as an added value during the design of meaningful tasting experiences. Besides being an academic, Felipe is often scouted to collaborate with the private and public sectors as well. He advocates for the use of science, and for an appropriate understanding of technology, as means for a better future. He also encourages the employment of arts as a resource for the valorization of innovation.

Research interests 

Food marketing Consumer behavior Experiential marketing Multisensory perception.

Commercializing sonic seasoning in multisensory offline experiential events and online tasting experiences

Spence C, Wang Q, Reinoso F, Keller S. (2021) Commercializing sonic seasoning in multisensory offline experiential events and online tasting experiences. Frontiers in Psychology (ISSN 1664-1078) 1 (1), pp. 1-35.

2021


Does the appearance of packaging influences consumer's expectations of dietary food in e-commerce?

Campo R, Reinoso F, DE M, Trio O. (2021) Does the appearance of packaging influences consumer's expectations of dietary food in e-commerce?. Società Italiana Marketing Conference 2021 Società Italiana Marketing (ISSN 2662-3331) Italia.

2021


Effect of insect-based products packaging design on consumers' emotional perceptions: a cross-cultural approach

Oliveira D, Pantin G, Gaen C, Reinoso F, Deliza R. (2021) Effect of insect-based products packaging design on consumers' emotional perceptions: a cross-cultural approach. Francia.

2021


Promoting healthier drinking habits: Using sound to encourage the choice for non-alcoholic beers in e-commerce

Rodríguez B, Arroyo C, Reyes L.H., Reinoso F. (2021) Promoting healthier drinking habits: Using sound to encourage the choice for non-alcoholic beers in e-commerce. Foods (ISSN 2304-8158) 10 (9), pp. 1-35.

2021


Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments

Reinoso F, Campo R, Velasco C. (2021) Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments. Frontiers in Psychology (ISSN 1664-1078) 12 (1), pp. --10.

2021


Wine Experiences: A Review from a Multisensory Perspective

Campo R, Reinoso F, Rosato P.. (2021) Wine Experiences: A Review from a Multisensory Perspective. Applied Sciences - Basel (ISSN 2076-3417) 1 (4488), pp. 1-18.

2021


A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences

Reinoso F, Gunn L, Molina G, Narumi T, Spence C, Suzuki Y, ter Horst E, Wagemans J. (2020) A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences . Journal of Business Research (ISSN 0148-2963) 117 (-), pp. 389-399.

2020


Auditory Contributions to Food Perception & Consumer Behaviour

Reinoso F. (2020) Auditory Contributions to Food Perception & Consumer Behaviour. Brill. (ISBN 978-90-04-41630-7)

2020


Blending emotions and crossmodality in sonic seasoning: Towards greater applicability in the design of multisensory food experiences (FC)

Reinoso F, Gunn L, ter Horst E, Spence C. (2020) Blending emotions and crossmodality in sonic seasoning: Towards greater applicability in the design of multisensory food experiences (FC). Foods (ISSN 2304-8158) NA (1), pp. 1-20.

2020


The effects of noise control in coffee tasting experiences

Bravo-moncayo L, Reinoso F, Velasco C. (2020) The effects of noise control in coffee tasting experiences. Food Quality and Preference (ISSN 0950-3293) 86 (-), pp. ---.

2020


Auditory Contrs. to Food Percept. & C. Behav.

Spence C, Reinoso F, Velasco C, Wang Q. (2019) Auditory Contrs. to Food Percept. & C. Behav.. Brill. (ISBN 978-90-04-41630-7) Holanda.

2019


Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer

Reinoso F, Dakduk S, Wagemans J, Spence C. (2019) Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer. Food Quality and Preference (ISSN 0950-3293) 74 (-), pp. 21-29.

2019


Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: An Interdisciplinary Review

Spence C, Reinoso F, Velasco C, Wang Q. (2019) Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: An Interdisciplinary Review. Multisensory Research (ISSN 2213-4808) 32 (-), pp. 1-44.

2019


Not just another Pint! The role of emotion induced by music on the consumer's tasting experience

Reinoso F, Dakduk S, Wagemans J, Spence C. (2019) Not just another Pint! The role of emotion induced by music on the consumer's tasting experience. Multisensory Research (ISSN 2213-4808) 32 (-), pp. 367-400.

2019


Comunicar a través de los sentidos

Reinoso F. (2018) Comunicar a través de los sentidos. Colombia.

2018


Creando sonidos para realzar la experiencia de los sabores

Reinoso F. (2018) Creando sonidos para realzar la experiencia de los sabores.

2018


SONIC.TASTE - Creando sonidos para realzar la experiencia de los sabores

Reinoso F. (2018) SONIC.TASTE - Creando sonidos para realzar la experiencia de los sabores. Colombia.

2018


Según estudios, la música realza los sabores de la cerveza

Reinoso F. (2018) Según estudios, la música realza los sabores de la cerveza. Colombia.

2018


The influence of colour on the consumer’s experience of beer

Reinoso F, Moors P, Wagemans J, Spence C. (2017) The influence of colour on the consumer’s experience of beer. Frontiers in Psychology (ISSN 1664-1078) 8 (-), pp. 2205--.

2017


Assessing the effect of shape on expected and actual chocolate flavor

Wang Q, Reinoso F, Persoone D, Spence C. (2017) Assessing the effect of shape on expected and actual chocolate flavor. Flavour (ISSN 2044-7248) 6 (1), pp. 2--.

2017


Smooth Operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate

Reinoso F, Wang Q, Van R, Persoone D, Spence C. (2017) Smooth Operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate. Appetite (ISSN 0195-6663) 108 (-), pp. 383-390.

2017


Using sound to enhance taste experiences: An overview

Reinoso F, Touhafi A, Steenhaut K, Van R, Velasco C. (2017) Using sound to enhance taste experiences: An overview. - (-), pp. ---.

2017


A multisensory approach for the design of food and drink enhancing sonic systems

Velasco C, Reinoso F, Petit O, Nijholt A. (2016) A multisensory approach for the design of food and drink enhancing sonic systems. - (-), pp. ---.

2016


Matching soundscapes and music with food types

Reinoso F, Van R, Rychtarikova M. (2016) Matching soundscapes and music with food types. - (-), pp. ---.

2016


Music Influences Hedonic and Taste Ratings in Beer

Reinoso F, Velasco C, Van R, Leboeauf Y, Spence C. (2016) Music Influences Hedonic and Taste Ratings in Beer. Frontiers in Psychology (ISSN 1664-1078) 7 (-), pp. 636-648.

2016


Sound-enhanced gustatory experiences and technology

Reinoso F, Steenhaut K, Van R, Touhafi A, Velasco C. (2016) Sound-enhanced gustatory experiences and technology. - (-), pp. ---.

2016


The influence of soundscapes on the perception and evaluation of beers

Reinoso F, Wang Q, Van R, Spence C. (2016) The influence of soundscapes on the perception and evaluation of beers. Food Quality and Preference (ISSN 0950-3293) 52 (-), pp. 32-41.

2016


Tune That Beer! Listening for the Pitch of Beer

Reinoso F, Wang Q, Causmaecker B, Steenhaut K, Van R, Spence C. (2016) Tune That Beer! Listening for the Pitch of Beer. Beverages () 2 (4), pp. 31--.

2016


Wireless Sensor Networks for Sound Design: A Summary on Possibilities and Challenges

Reinoso F, Touhafi A, Steenhaut K. (2016) Wireless Sensor Networks for Sound Design: A Summary on Possibilities and Challenges. - (-), pp. ---.

2016


Assessing multisensory tasting experiences by means of customized soundscapes

Reinoso F, Touhafi A, Steenhaut K, Rychtarikova M. (2015) Assessing multisensory tasting experiences by means of customized soundscapes. - (-), pp. ---.

2015


Does Music Influence the Multisensory Tasting Experience? Journal of Sensory Studies

Reinoso F, Van R, Rychtarikova M, Touhafi A, Steenhaut K, Persoone D, Spence C, Leman M. (2015) Does Music Influence the Multisensory Tasting Experience? Journal of Sensory Studies. Journal of Sensory Studies (ISSN 0887-8250) 30 (5), pp. 404-412.

2015


Using sound-taste correspondences to enhance the subjective value of tasting experiences

Reinoso F, Van R, Rychtarikova M, Touhafi A, Steenhaut K, Persoone D, Spence C. (2015) Using sound-taste correspondences to enhance the subjective value of tasting experiences. Frontiers in Psychology (ISSN 1664-1078) 6 (1), pp. 1-8.

2015


ABox: New method for evaluating wireless acoustic-sensor networks

Reinoso F, Tiete J, Touhafi A, Steenhaut K. (2014) ABox: New method for evaluating wireless acoustic-sensor networks. Applied Acoustics (ISSN 0003-682X) 79 (-), pp. 81-91.

2014


Active Self-Testing Noise Measurement Sensors for Large-Scale Environmental Sensor Networks

Dominguez F., Nguyen T, Reinoso F, Touhafi A, Steenhaut K. (2013) Active Self-Testing Noise Measurement Sensors for Large-Scale Environmental Sensor Networks. Sensors (ISSN 1424-8220) 13 (12), pp. 17241-17264.

2013


TASTE-Testing Auditory Solutions towards the Improvement of the Tasting Experience

Reinoso F, Van R, Touhafi A. (2013) TASTE-Testing Auditory Solutions towards the Improvement of the Tasting Experience. - (-), pp. ---.

2013