Academic Background
Doctoral degree Vrije Universiteit Brussel - VUB / KULeuven – KUL. Belgium. 2017
Master degree Polytechnic University of Madrid. Spain. 2011
Bachelor degree Campus Pérez Rosales. Chile. 2004 |
Area
|
![]() |
|
ProfileFelipe Reinoso-Carvalho is an assistant professor in marketing at Universidad de los Andes School of Management. In parallel, he holds invited scholar positions at KU Leuven (Belgium), and IAE Angers (France). Through people's behavior, Felipe tries to better understand - and hopefully to improve - life experiences. He mainly assesses how the senses interact in the brain, and how it is possible to customize such interaction as an added value during the design of meaningful tasting experiences. Besides being an academic, Felipe is often scouted to collaborate with the private and public sectors as well. He advocates for the use of science, and for an appropriate understanding of technology, as means for a better future. He also encourages the employment of arts as a resource for the valorization of innovation. |
Research interestsFood marketing Consumer behavior Experiential marketing Multisensory perception. |
Key Drivers of Brand Trust in a Latin American Airline: The Impact of Colombia’s Avianca Customer Experience
Key Drivers of Brand Trust in a Latin American Airline: The Impact of Colombia’s Avianca Customer Experience. Journal of Marketing Analytics (ISSN 20503318) 1 (-), pp. 1-1.
siqueira R, Bendixen M, Reinoso F, Campo R. (2023)2023
Branding in the Eye of the Storm: The Impact of Brand Ethical Behavior on Brand Commitment During the Covid-19 Crisis in a Latin American Country
Branding in the Eye of the Storm: The Impact of Brand Ethical Behavior on Brand Commitment During the Covid-19 Crisis in a Latin American Country. Journal of Marketing Analytics (ISSN 20503318) 1 (1), pp. 1-21.
siqueira R, ter Horst E, Molina G, Gunn L, Reinoso F, Sezen B, Peña-Garcia N. (2022)2022
Representation of music listener profiles involving machine learning techniques
Representation of music listener profiles involving machine learning techniques. Bélgica.
Rodriguez B, Reinoso F, Díaz-Cely J. (2022)2022
Commercializing Sonic Seasoning in Multisensory Offline Experiential Events and Online Tasting Experiences
Commercializing Sonic Seasoning in Multisensory Offline Experiential Events and Online Tasting Experiences. Frontiers in Psychology (ISSN 1664-1078) 12 (740354), pp. 01-20.
Spence C, Wang Q, Reinoso F, Keller S. (2021)2021
Percepción. Un viaje a través de los sentidos
Percepción. Un viaje a través de los sentidos. Intermedio Editores. (ISBN 978-958-504-024-3) Colombia.
Reinoso F. (2021)2021
Promoting healthier drinking habits: Using sound to encourage the choice for non-alcoholic beers in e-commerce
Promoting healthier drinking habits: Using sound to encourage the choice for non-alcoholic beers in e-commerce. Foods (ISSN 2304-8158) 10 (9), pp. 1-35.
Rodríguez B, Arroyo C, Reyes L.H., Reinoso F, Rodriguez B. (2021)2021
Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments
Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments. Frontiers in Psychology (ISSN 1664-1078) 12 (1), pp. --10.
Reinoso F, Campo R, Velasco C. (2021)2021
Wine Experiences: A Review from a Multisensory Perspective
Wine Experiences: A Review from a Multisensory Perspective. Applied Sciences - Basel (ISSN 2076-3417) 1 (4488), pp. 1-18.
Campo R, Reinoso F, Rosato P.. (2021)2021
A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences
A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences . Journal of Business Research (ISSN 0148-2963) 117 (-), pp. 389-399.
Reinoso F, Gunn L, Molina G, Narumi T, Spence C, Suzuki Y, ter Horst E, Wagemans J. (2020)2020
Auditory Contributions to Food Perception & Consumer Behaviour
Auditory Contributions to Food Perception & Consumer Behaviour. Brill. (ISBN 978-90-04-41630-7)
Reinoso F. (2020)2020
Blending emotions and crossmodality in sonic seasoning: Towards greater applicability in the design of multisensory food experiences (FC)
Blending emotions and crossmodality in sonic seasoning: Towards greater applicability in the design of multisensory food experiences (FC). Foods (ISSN 2304-8158) NA (1), pp. 1-20.
Reinoso F, Gunn L, ter Horst E, Spence C. (2020)2020
The effects of noise control in coffee tasting experiences
The effects of noise control in coffee tasting experiences. Food Quality and Preference (ISSN 0950-3293) 86 (-), pp. ---.
Bravo-moncayo L, Reinoso F, Velasco C. (2020)2020
Auditory Contrs. to Food Percept. & C. Behav.
Auditory Contrs. to Food Percept. & C. Behav.. Brill. (ISBN 978-90-04-41630-7) Holanda.
Spence C, Reinoso F, Velasco C, Wang Q. (2019)2019
Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer
Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer. Food Quality and Preference (ISSN 0950-3293) 74 (-), pp. 21-29.
Reinoso F, Dakduk S, Wagemans J, Spence C. (2019)2019
Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: An Interdisciplinary Review
Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: An Interdisciplinary Review. Multisensory Research (ISSN 2213-4808) 32 (-), pp. 1-44.
Spence C, Reinoso F, Velasco C, Wang Q. (2019)2019
Not just another Pint! The role of emotion induced by music on the consumer's tasting experience
Not just another Pint! The role of emotion induced by music on the consumer's tasting experience. Multisensory Research (ISSN 2213-4808) 32 (-), pp. 367-400.
Reinoso F, Dakduk S, Wagemans J, Spence C. (2019)2019
Comunicar a través de los sentidos
Comunicar a través de los sentidos. Colombia.
Reinoso F. (2018)2018
Creando sonidos para realzar la experiencia de los sabores
Reinoso F. (2018) Creando sonidos para realzar la experiencia de los sabores.
2018
SONIC.TASTE - Creando sonidos para realzar la experiencia de los sabores
SONIC.TASTE - Creando sonidos para realzar la experiencia de los sabores. Colombia.
Reinoso F. (2018)2018
Según estudios, la música realza los sabores de la cerveza
Según estudios, la música realza los sabores de la cerveza. Colombia.
Reinoso F. (2018)2018
The influence of colour on the consumer’s experience of beer
The influence of colour on the consumer’s experience of beer. Frontiers in Psychology (ISSN 1664-1078) 8 (-), pp. 2205--.
Reinoso F, Moors P, Wagemans J, Spence C. (2017)2017
Assessing the effect of shape on expected and actual chocolate flavor
Assessing the effect of shape on expected and actual chocolate flavor. Flavour (ISSN 2044-7248) 6 (1), pp. 2--.
Wang Q, Reinoso F, Persoone D, Spence C. (2017)2017
Smooth Operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate
Smooth Operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate. Appetite (ISSN 0195-6663) 108 (-), pp. 383-390.
Reinoso F, Wang Q, Van R, Persoone D, Spence C. (2017)2017
Using sound to enhance taste experiences: An overview
Using sound to enhance taste experiences: An overview. - (-), pp. ---.
Reinoso F, Touhafi A, Steenhaut K, Van R, Velasco C. (2017)2017
A multisensory approach for the design of food and drink enhancing sonic systems
A multisensory approach for the design of food and drink enhancing sonic systems. - (-), pp. ---.
Velasco C, Reinoso F, Petit O, Nijholt A. (2016)2016
Matching soundscapes and music with food types
Matching soundscapes and music with food types. - (-), pp. ---.
Reinoso F, Van R, Rychtarikova M. (2016)2016
Music Influences Hedonic and Taste Ratings in Beer
Music Influences Hedonic and Taste Ratings in Beer. Frontiers in Psychology (ISSN 1664-1078) 7 (-), pp. 636-648.
Reinoso F, Velasco C, Van R, Leboeauf Y, Spence C. (2016)2016
Sound-enhanced gustatory experiences and technology
Sound-enhanced gustatory experiences and technology. ACM International Conference Proceeding Series (ISSN 97814503) 5 (1), pp. 01-08.
Reinoso F, Steenhaut K, Van R, Touhafi A, Velasco C. (2016)2016
The influence of soundscapes on the perception and evaluation of beers
The influence of soundscapes on the perception and evaluation of beers. Food Quality and Preference (ISSN 0950-3293) 52 (-), pp. 32-41.
Reinoso F, Wang Q, Van R, Spence C. (2016)2016
Tune That Beer! Listening for the Pitch of Beer
Tune That Beer! Listening for the Pitch of Beer. Beverages () 2 (4), pp. 31--.
Reinoso F, Wang Q, Causmaecker B, Steenhaut K, Van R, Spence C. (2016)2016
Wireless Sensor Networks for Sound Design: A Summary on Possibilities and Challenges
Wireless Sensor Networks for Sound Design: A Summary on Possibilities and Challenges. - (-), pp. ---.
Reinoso F, Touhafi A, Steenhaut K. (2016)2016
Assessing multisensory tasting experiences by means of customized soundscapes
Assessing multisensory tasting experiences by means of customized soundscapes. - (-), pp. ---.
Reinoso F, Touhafi A, Steenhaut K, Rychtarikova M. (2015)2015
Does Music Influence the Multisensory Tasting Experience? Journal of Sensory Studies
Does Music Influence the Multisensory Tasting Experience? Journal of Sensory Studies. Journal of Sensory Studies (ISSN 0887-8250) 30 (5), pp. 404-412.
Reinoso F, Van R, Rychtarikova M, Touhafi A, Steenhaut K, Persoone D, Spence C, Leman M. (2015)2015
Using sound-taste correspondences to enhance the subjective value of tasting experiences
Using sound-taste correspondences to enhance the subjective value of tasting experiences. Frontiers in Psychology (ISSN 1664-1078) 6 (1), pp. 1-8.
Reinoso F, Van R, Rychtarikova M, Touhafi A, Steenhaut K, Persoone D, Spence C. (2015)2015
ABox: New method for evaluating wireless acoustic-sensor networks
ABox: New method for evaluating wireless acoustic-sensor networks. Applied Acoustics (ISSN 0003-682X) 79 (-), pp. 81-91.
Reinoso F, Tiete J, Touhafi A, Steenhaut K. (2014)2014
Active Self-Testing Noise Measurement Sensors for Large-Scale Environmental Sensor Networks
Active Self-Testing Noise Measurement Sensors for Large-Scale Environmental Sensor Networks. Sensors (ISSN 1424-8220) 13 (12), pp. 17241-17264.
Dominguez F., Nguyen T, Reinoso F, Touhafi A, Steenhaut K. (2013)2013
TASTE-Testing Auditory Solutions towards the Improvement of the Tasting Experience
TASTE-Testing Auditory Solutions towards the Improvement of the Tasting Experience. - (-), pp. ---.
Reinoso F, Van R, Touhafi A. (2013)2013
CVLAC
https://scienti.colciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000141202
Google Scholar
https://scholar.google.be/citations?user=bvxVlNwAAAAJ&hl=en
ORCID
https://orcid.org/0000-0002-9969-9338