Bradley James Wilson

Facultad de Administración

Email: b.wilson@uniandes.edu.co

Extensión 3960

Ubicación SD-914

 

Academic Background

  • Ph.D 
    Doctoral degree

    RMIT University, Melbourne, Australia. 2011

  • B.Sc. of Business in Marketing

    Bachelor degree

    RMIT University, Melbourne, Australia. 1996

  • Advanced Certificate in Business (Marketing)

    Dandenong College of Technical and Further Education. Melbourne, Australia. 1992

 Area

  • Marketing

down Curriculum Vitae
 

 

 

 

 

 

 

 

 

 



 

 Projects

 Research 

Wilson, Bradley. February 8, 2013 “Drugs and crime bombshell will have ‘far reaching consequences’ including possible sponsorship costs”, Sports Business Insider. http://sportsbusinessinsider.com.au/news/drugs-and-crime-bombshell-will-have-far-reaching-consequences-including-possible-sponsorship-costs/

RESEARCH PROJECTS

The Economist Magazine 2012 article cited work “Henseler, Jörg., Wilson, Bradley., Götz, Oliver., Hautvast, Caspar. (2007) “Investigating the Moderating Role of Fit on Sports Sponsoring and Brand Equity: A Structural Model.” International Journal of Sports Marketing and Sponsorship, 8 (4) pp. 321-329.” http://www.economist.com/node/21559326?zid=319&ah=17af09b0281b01505c226b1e574f5cc1

RESEARCH PROJECTS

Paper in Preparation with Wilson “Exploring the Type of Moderation between Three Consumer Constructs.” (80% complete) Target Journal. Journal of Communication Research or Marketing Letters. Target Journal: high to low A.

RESEARCH PROJECTS

Paper in Preparation with Wilson and Buckler “Brand Personality, and Brand Relationship Quality: Exploring Nonlinear Direct and Moderating Effects.” (40% complete). Target Journal: Marketing Letters. Target Journal: high A.

RESEARCH PROJECTS

Paper in Preparation with Callaghan and Westberg, “Illustrating the Utility of Visual Representations of Brand Relationship Quality Dimensions.” Target Journal: Corporate Reputation Review or Journal of Business Research or Journal of Product and Brand Management, (75% complete) Journal Standard: high B

RESEARCH PROJECTS

Paper in Preparation with Callaghan and Westberg, “A Spatial Representation of Brand Personalities for Australian Brands.” (90% complete) Target Journal: Journal of Product and Brand Management. Target Journal: low B

RESEARCH PROJECTS

Paper in Preparation with Callaghan and McColl Title TBA. Emanating from QUIS 2009 work on services brand and relational segments. Target Journal: Journal of Services Research. Target Journal: low A.

RESEARCH PROJECTS

Personality differences between videogame vs. non-videogame consumers using the HEXACO model

Wilson B. (2020) Personality differences between videogame vs. non-videogame consumers using the HEXACO model. Current Psychology (ISSN 1046-1310) . (-), pp. 1-2.

2020


Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior

Wilson B. (2020) Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior. Journal of entrepreneurship and innovation in emerging economies (ISSN 2393-9575) - (-), pp. ---.

2020


Book review on Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover FC

Wilson B. (2019) Book review on Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover FC. Psychology & Marketing () - (-), pp. ---.

2019


Book review on Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers by Jeff Fromm and Angie Read FC.

Wilson B. (2019) Book review on Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers by Jeff Fromm and Angie Read FC.. Journal of Macromarketing (ISSN 0276-1467) - (-), pp. ---.

2019


Book review on Principles of Marketing Engineering and Analytics By Gary L. Lilien, et al. FC

Wilson B. (2019) Book review on Principles of Marketing Engineering and Analytics By Gary L. Lilien, et al. FC. Industrial Marketing Management (ISSN 0019-8501) - (-), pp. ---.

2019


Book Review on Cornelissen's Corporate Communication 5th edition

Wilson B. (2018) Book Review on Cornelissen's Corporate Communication 5th edition. Corporate Reputation Review (ISSN 1363-3589) 21 (-), pp. 179-180.

2018


Book Review on Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall

Wilson B. (2018) Book Review on Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall. Mass Communication and Society (ISSN 1520-5436) 00 (-), pp. 1-4.

2018


Investigating the Role of Identification for Social Networking Facebook Brand Pages

Wilson B. (2018) Investigating the Role of Identification for Social Networking Facebook Brand Pages. Computers in Human Behavior (ISSN 0747-5632) 84 (-), pp. 141-152.

2018


Creativity Identity in Colombia: The Advertising Creatives’ Perspective

Barrios A, Wilson B. (2017) Creativity Identity in Colombia: The Advertising Creatives’ Perspective. International Journal Of Advertising (ISSN 0265-0487) - (-), pp. ---.

2017


Getting the Sustainability Message Across: An Endorsed Colombian Environmental Cinematographic Strategy

Barrios A, Wilson B, Arias C. (2017) Getting the Sustainability Message Across: An Endorsed Colombian Environmental Cinematographic Strategy. International Journal Of Advertising (ISSN 0265-0487) - (-), pp. ---.

2017


How context shapes value co-creation: Spectator experience of sport events

Wilson B. (2016) How context shapes value co-creation: Spectator experience of sport events. The Service Industries Journal (ISSN 0264-2069) 36 (-), pp. 510-531.

2016


Athlete Transgressions: Implications for Sport Managers

Wilson B. (2015) Athlete Transgressions: Implications for Sport Managers. Contemporary Issues in Sport Management: A Critical Introduction (ISBN 978-1446282182) pp. 459-472. SAGE Publications Ltd

2015


Managing Behavior: Organizational and Consumer Perspectives on Athlete Transgressions

Wilson B. (2015) Managing Behavior: Organizational and Consumer Perspectives on Athlete Transgressions. Routledge Handbook of Sport Marketing (ISBN 9781138823518) pp. 1-35. Routledge, Taylor and Francis Group

2015


Relationship Building through Facebook Brand Pages: The Multifaceted Roles of Identification, Satisfaction and Perceived Relationship Investment

Wilson B. (2015) Relationship Building through Facebook Brand Pages: The Multifaceted Roles of Identification, Satisfaction and Perceived Relationship Investment. Journal of Strategic Marketing (ISSN 0965-254X) 23 (-), pp. 1-35.

2015


A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Wilson B. (2014) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).

2014


Alcohol-related Player Behavioral Transgressions: Incidences, Fan Media Response and a Harm-Reduction Alternative

Wilson B. (2014) Alcohol-related Player Behavioral Transgressions: Incidences, Fan Media Response and a Harm-Reduction Alternative. International Review for the Sociology of Sport (ISSN 1012-6902) - (-), pp. ---.

2014


Product Placement: A New Definition, Classificatory Framework and Agenda for Research

Wilson B. (2013) Product Placement: A New Definition, Classificatory Framework and Agenda for Research. Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising (ISBN 978-3-658-02364-5) pp. 73-85. Springer Berlin Heidelberg

2013


Analysing Quadratic Effects of Formative Constructs by Means of Variance-based Structural Equation Modelling

Wilson B. (2012) Analysing Quadratic Effects of Formative Constructs by Means of Variance-based Structural Equation Modelling. European Journal of Information Systems (ISSN 0960-085X) - (-), pp. 99-112.

2012


Measurement and Research Methods in International Marketing

Wilson B. (2012) Measurement and Research Methods in International Marketing .

2012


A Sport Crisis Typology: Establishing a Pathway for Future Research

Wilson B. (2011) A Sport Crisis Typology: Establishing a Pathway for Future Research. International Journal of Sport Management and Marketing (ISSN 1740-2808) 7 (1), pp. 21-32.

2011


Brand management and the sponsorship BtoB relationship: Exploring the impact of degenerative episodes

Wilson B. (2011) Brand management and the sponsorship BtoB relationship: Exploring the impact of degenerative episodes. Industrial Marketing Management (ISSN 0019-8501) 40 (1), pp. 603-611.

2011


Investigating Directionality for a Media Consumption Construct: Establishing the Utility of Confirmatory Vanishing Tetrad Analysis

Wilson B. (2011) Investigating Directionality for a Media Consumption Construct: Establishing the Utility of Confirmatory Vanishing Tetrad Analysis. Asia Pacific Journal of Marketing and Logistics (ISSN 1355-5855) 23 (1), pp. 23-38.

2011


Manager's Perceptions of the Impact of Sport Sponsorship on Brand Equity

Wilson B. (2011) Manager's Perceptions of the Impact of Sport Sponsorship on Brand Equity. Sport Marketing Quarterly (ISSN 1061-6934) 20 (-), pp. 9-23.

2011


Using PLS to Investigate Interaction Effects Between Higher Order Brand Constructs

Wilson B. (2010) Using PLS to Investigate Interaction Effects Between Higher Order Brand Constructs. Handbook of Partial Least Squares (ISBN 978-3-540-32825-4) pp. 621-652. Springer Berlin Heidelberg

2010


A Spatial Representation of Brand Relationship Quality Constructs

Wilson B. (2009) A Spatial Representation of Brand Relationship Quality Constructs. Advertising Research: Message, medium and context (ISBN 978-9044123876) pp. 373-382. Garant Publishers

2009


Addressing Major Sponsorship Risks: A Program for Research into Crises Triggered by Athletes

Wilson B. (2009) Addressing Major Sponsorship Risks: A Program for Research into Crises Triggered by Athletes. Advertising Research: Message, medium and context (ISBN 978-9044123876) pp. 305-313. Garant Publishers

2009


Can Sponsorships be Harmful for Events? Investigating the Transfer of Associations from Sponsors to Events

Wilson B. (2009) Can Sponsorships be Harmful for Events? Investigating the Transfer of Associations from Sponsors to Events. International Journal of Sports Marketing and Sponsorship (ISSN 1464-6668) - (-), pp. 244-251.

2009


On the Use of Formative Measurement Specifications in Structural Equation Modeling: A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estimation Methodologies

Wilson B. (2009) On the Use of Formative Measurement Specifications in Structural Equation Modeling: A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estimation Methodologies.

2009


An Examination of the Impact of Player Transgressions On Sponsorship B2B Relationships

Wilson B. (2008) An Examination of the Impact of Player Transgressions On Sponsorship B2B Relationships. International Journal of Sports Marketing and Sponsorship (ISSN 1464-6668) 9 (2), pp. 125-134.

2008


Player Transgressions and the Management of the Sport Sponsor Relationship” Public Relations Review

Wilson B. (2008) Player Transgressions and the Management of the Sport Sponsor Relationship” Public Relations Review. Public Relations Review (ISSN 0363-8111) 34 (2), pp. 99-107.

2008


An Application of Vanishing TETRAD Analysis to a Brand Model

Wilson B. (2007) An Application of Vanishing TETRAD Analysis to a Brand Model. International Review of Business Research Papers (ISSN 1837-5685) 3 (2), pp. 456-485.

2007


Investigating the Moderating Role of Fit on Sports Sponsoring and Brand Equity: A Structural Model

Wilson B. (2007) Investigating the Moderating Role of Fit on Sports Sponsoring and Brand Equity: A Structural Model. International Journal of Sports Marketing and Sponsorship (ISSN 1464-6668) 8 (4), pp. 321-329.

2007