Burcu Sezen

Facultad de Administración

Email: b.sezen@uniandes.edu.co

Extensión 3529

Ubicación SD_914A

Academic Background

  • PhD. in Marketing 
    Doctoral degree

      Özyeğin University, Istanbul, Turkey. 2017
  • Visiting Graduate Researcher

University of California, Los Angeles,    AC, United States. 2016

  • MSc in Business Administration
    Master degree

Sabancı University, Faculty of Management, Istanbul, Turkey. 2010

  • Certificates of Business Management and Marketing

University of California, San Diego (UCSD), San Diego, CA, United      States. 2004

  • MSc in European Studies

   Master degree

University of Bath, Bath, United Kingdom and Institut d'Etudes Politiques de Paris, Paris, France. 2003

  • B. Sc.  in Polytical Science 

Bachelor degree

Middle East Technical University, (METU), Ankara, Turkey. 2001

  • T.E.D. Ankara 

High School, Ankara, Turkey. 1996

  • Groton School, Groton, MA, United States.  1993

   

 Area

  • Marketing 

      downCurriculum Vitae  

Research interests

Branding, International Marketing, Marketing mix modeling.


 

 

Projects 

            Research   

The Role of Brand Equity in Increasing Marketing Effectiveness (2019-2022)

FUNDED BY INTERNAL GRANT

  ARTICLES IN PREPARATION   


Sezen,Burcu, Koen H.Pauwels and M.Berk Ataman,”Brand Architecture Effect on Total Portfolio Sales”.


Sezen, Burcu, Ayşegül Özsomer-Tunalı,”Brand Image Standardization-Detrimental to Brands with High Brand Equity?”.


Sezen, Burcu, Dominique M.Hanssens,”Extendibility of Brands: A Financial Perspective.”


Sezen, Burcu, Andres Barrios, “The Role of Country-of-Origin Cues on Sales Volume”.

 

CONFERENCES AND SEMINARS


2019-Sezen, Burcu and Dominique Hanssens, “The Extendibility of Brand Names: A Financial Perspective”, Summer AMA Conference, Chicago, USA.


2019-Sezen, Burcu and Andres Barrios, “The Impact of Country-of-Origin Cues on Sales”, Marketing Science Conference, Rome, Italy.


2018-Sezen, Burcu, Koen Pauwels and Berk Ataman, “The Impact of Brand Architecture Decisions  on Total Portfolio Sales”, Marketing Dynamics Conference, Dallas, USA.


2017-Sezen, Burcu, Aysegul Ozsomer, “Brand Image Standardization-Detrimental to Brands with   High Brand Equity?”,Special Session of the AMA Global Sig Conference in Havana, Cuba.


2017-Sezen, Burcu, Koen Pauwels and Berk Ataman, “The Impact of Brand Architecture Decisions on Total Portfolio Sales”, Marketing Science Conference, Los Angeles, USA.