Andres Alberto Barrios Fajardo

Facultad de Administración

Email: andr-bar@uniandes.edu.co

Extensión 3975

Ubicación SD-1007

 

Academic Background

  • Ph.D in Marketing
    Doctoral degree

    Lancaster University, Lancaster, United Kingdom. 2013

  • Master Management
    Master degree

    Universidad de los Andes, Bogotá, Colombia. 2006

  • Civil Engineering
    Bachelor degree

    Pontificia Universidad Javeriana, Bogotá, Colombia. 2001

 Area

  • Marketing

down Curriculum Vitae
 

Research interests

Interpretative research, transformative consumer research, statistical models in marketing, consumer’s technology adoption, marketing for low Income consumers and social entrepreneurship. 

 

 

 

 

 

 

 

 Projects 

     Research

"Opportunities and Barriers for the capture of value in coffee growing women's enterprises in the Meseta, Popayan." (2019-2020)

FUNDED BY EXTERNAL GRANT

Desarrollo de emprendimientos en zonas de desmovilización (2018-2019)

FUNDED BY EXTERNAL GRANT

Across Time, Across Space and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers

Barrios A. (2020) Across Time, Across Space and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers . - (-), pp. ---.

2020


From donation-based NPO to social enterprise: A journey of transformation through business-model innovation

Barrios A. (2020) From donation-based NPO to social enterprise: A journey of transformation through business-model innovation. Journal of Business Research (ISSN 0148-2963) - (-), pp. ---.

2020


Programa de Emprendimiento Comunitario: Nuevas Oportunidades para el Campo

Barrios A, Camacho S. (2020) Programa de Emprendimiento Comunitario: Nuevas Oportunidades para el Campo. Ediciones Uniandes. (ISBN 9789587980240) Colombia.

2020


The Global Refugee Crisis: Pathway for a More Humanitarian Solution

Barrios A. (2020) The Global Refugee Crisis: Pathway for a More Humanitarian Solution. Journal of Macromarketing (ISSN 0276-1467) 40 (-), pp. 128-143.

2020


What social enterprises can learn from the freemium business model

Barrios A, Reficco E. (2020) What social enterprises can learn from the freemium business model. - (-), pp. ---.

2020


Construcción de Paz: las empresas en la reintegración de excombatientes

Garcia J, Barrios A. (2019) Construcción de Paz: las empresas en la reintegración de excombatientes. Ediciones Uniandes. (ISBN 9789587748505) Colombia.

2019


Entrepreneurship as boundary object: Toward reintegration of Colombia's ex-militants into civil society

Barrios A, Schultz CJ, Montes J. (2019) Entrepreneurship as boundary object: Toward reintegration of Colombia's ex-militants into civil society. Journal of Macromarketing (ISSN 0276-1467) 39 (-), pp. 368-384.

2019


Introducción a "Construcción de paz: Las empresas en la reintegración de excombatientes"

Angelika Rettberg, Barrios A, Garcia J, Montes J, Schnarch D. (2019) Introducción a "Construcción de paz: Las empresas en la reintegración de excombatientes". Construcción de paz: Las empresas en la reintegración de excombatientes (ISBN 9789587748505) pp. 5-13. Ediciones Uniandes

2019


Reflexiones finales

Angelika Rettberg, Garcia J, Barrios A, Montes J, Schnarch D. (2019) Reflexiones finales . Construcción de paz: Las empresas en la reintegración de excombatientes (ISBN 9789587748505) pp. 119-129. Ediciones Uniandes

2019


Refugees and Social Inclusion: The Role of Humanitarian Information Technologies

Camacho S, Herrera A, Barrios A. (2019) Refugees and Social Inclusion: The Role of Humanitarian Information Technologies. Decision-making in Humanitarian Operations - Strategy, Behavior and Dynamics (ISBN 978-3-319-91508-1) pp. 99-123. Palgrave Macmillan

2019


Sector privado y reintegración: una mirada a la inclusión de excombatientes en la actividad productiva en Colombia

Barrios A, Garcia J, Montes J, Rettberg A, Schnarch D. (2019) Sector privado y reintegración: una mirada a la inclusión de excombatientes en la actividad productiva en Colombia. Excombatientes y acuerdo con las FARC-EP en Colombia: Balance de la etapa temprana (ISBN 9789587748789) pp. 115-134. Ediciones Uniandes

2019


Training effects on subsistence enrepreneurs'hope and goal attainment

Taborda R, Barrios A, Reficco E. (2019) Training effects on subsistence enrepreneurs'hope and goal attainment. Education + training (ISSN 0040-0912) - (-), pp. ---.

2019


Consumers’ approach to brands centered on infamous celebrities: An institutional view of Pablo Escobar’s Human Brand

Barrios A, Camacho S. (2018) Consumers’ approach to brands centered on infamous celebrities: An institutional view of Pablo Escobar’s Human Brand. Journal of Business Research (ISSN 0148-2963) - (-), pp. ---.

2018


Inclusive Food Distribution Networks in Subsistence Markets

Barrios A. (2018) Inclusive Food Distribution Networks in Subsistence Markets. Case Studies in Food Retailing and Distribution (ISBN 9780081020371) pp. 179-188. Woodhead Publishing

2018


Creativity Identity in Colombia: The Advertising Creatives’ Perspective

Barrios A, Wilson B. (2017) Creativity Identity in Colombia: The Advertising Creatives’ Perspective. International Journal Of Advertising (ISSN 0265-0487) - (-), pp. ---.

2017


Getting the Sustainability Message Across: An Endorsed Colombian Environmental Cinematographic Strategy

Barrios A, Wilson B, Arias C. (2017) Getting the Sustainability Message Across: An Endorsed Colombian Environmental Cinematographic Strategy. International Journal Of Advertising (ISSN 0265-0487) - (-), pp. ---.

2017


Social ties and improved well-being: the role of Wikimujeres in Colombian women's business development

Camacho S, Barrios A. (2017) Social ties and improved well-being: the role of Wikimujeres in Colombian women's business development. ACR Latin America Conference 2017 Cali, Colombia.

2017


Sustainability in subsistence marketplaces, a community challenge

Barrios A, Camacho S. (2017) Sustainability in subsistence marketplaces, a community challenge. ACR Latin America Conference 2017 Cali, Colombia.

2017


Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System

Barrios A. (2016) Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System. Journal of Public Policy and Marketing (ISSN 0743-9156) - (-), pp. 185-197.

2016


“Tell Me Who You Are, and I Will Show You What You Get” - the Use of Individuals’ Identity for Information Technology Customization

Camacho S, Barrios A. (2016) “Tell Me Who You Are, and I Will Show You What You Get” - the Use of Individuals’ Identity for Information Technology Customization. HCI International 2016 HCI in Business, Government, and Organizations: eCommerce and Innovation (ISBN 978-3-319-39395-7) Canadá.

2016


The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility

Barrios A. (2015) The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility. Journal of Public Policy and Marketing (ISSN 0743-9156) 35 (-), pp. 1-18.

2015


The Transformative Value of a Service Experience

Barrios A. (2015) The Transformative Value of a Service Experience. Journal of Service Research (ISSN 1094-6705) 18 (-), pp. 265-283.

2015


Poverty in consumer culture: towards a transformative social representation

Barrios A. (2014) Poverty in consumer culture: towards a transformative social representation. Journal of Marketing Management (ISSN 0267-257X) 30 (-), pp. 1833-1857.

2014


"Your Life When You've Got Everything Is Different" : Forced Transformations And Consumption Practices

Barrios A. (2012) "Your Life When You've Got Everything Is Different" : Forced Transformations And Consumption Practices. Research In Consumer Behavior (ISBN 9781787900222) pp. 129-149. Emerald Group Publishing Limited

2012


Countervailing the Effects of Poverty: Individual and Collective Strategies among Improvershed Consumer for Sustainable Well - Being

Barrios A. (2012) Countervailing the Effects of Poverty: Individual and Collective Strategies among Improvershed Consumer for Sustainable Well - Being. Association for Consumer Reasearch (ISBN 978-0-915552-70-2) pp. 101-105. Zeynep Gúrhan

2012


Forced Transformations and Consumption Practices in Liquid Times

Barrios A. (2012) Forced Transformations and Consumption Practices in Liquid Times. Association for Consumer Reasearch (ISBN 978-0-915552-70-2) pp. 890-891. Zeynep Gúrhan

2012


Hope and Innovativeness: Transformative Factors for Subsistence Consumer-Merchants

Barrios A. (2012) Hope and Innovativeness: Transformative Factors for Subsistence Consumer-Merchants. Transformative Consumer Research For Personal and Collective Well-being (ISBN 1848728522) pp. 151-170. Routledge Academic

2012


Una Era de Convergencia Entre Tecnología Consumidor y Empresa

Camacho S, Barrios A. (2012) Una Era de Convergencia Entre Tecnología Consumidor y Empresa. Tendencias en la Administracion: gerencia y academia (ISBN 9789586958165) pp. 431-443. Ediciones Uniandes

2012


¿Cómo medir el valor del cliente?

Serna J, Barrios A. (2011) ¿Cómo medir el valor del cliente?. 3R Editores. (ISBN 978-958-30-3642-2) Colombia.

2011


Low socioeconomic class and consumer complexity expectations for new product technology

Trujillo C, Barrios A, Camacho S. (2010) Low socioeconomic class and consumer complexity expectations for new product technology. Journal of Business Research (ISSN 0148-2963) 63 (6), pp. 538-547.

2010


Brecha digital, un obstáculo más allá de infraestructura

Camacho S, Barrios A. (2009) Brecha digital, un obstáculo más allá de infraestructura. Portafolio (ISSN 0123-6326) - (-), pp. 15--.

2009


Estrategias de publicidad efectivas: Casos ganadores de los premios effie 2006

Trujillo C, Barrios A, Ospina J, Estrada C. (2009) Estrategias de publicidad efectivas: Casos ganadores de los premios effie 2006. Ediciones Uniandes. (ISBN 978-958-695-413-6) Colombia.

2009


Interconexión Eléctrica

Barrios A. (2009) Interconexión Eléctrica .

2009


¿Cómo utilizan las empresas Internet?

Camacho S, Barrios A. (2009) ¿Cómo utilizan las empresas Internet?. Portafolio (ISSN 0123-6326) - (-), pp. 15--.

2009


Caso Grupo Nacional de Chocolates

Barrios A. (2008) Caso Grupo Nacional de Chocolates. Casos de Estrategia (ISBN 9-789586-95634) pp. 93-120. UNIVERSIDAD DE LOS ANDES, FACULTAD DE ADMINISTRACIÓN, ALFAOMEGA

2008


ISA - Perú

Barrios A. (2008) ISA - Perú.

2008