Academic Background
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Area
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Research interestsInterpretative research, transformative consumer research, statistical models in marketing, consumer’s technology adoption, marketing for low Income consumers and social entrepreneurship.
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Projects |
Research |
"Opportunities and Barriers for the capture of value in coffee growing women's enterprises in the Meseta, Popayan." (2019-2020) |
FUNDED BY EXTERNAL GRANT |
Desarrollo de emprendimientos en zonas de desmovilización (2018-2019) |
FUNDED BY EXTERNAL GRANT |
Colombia: Resilience and Well-being in Response to COVID-19
Colombia: Resilience and Well-being in Response to COVID-19. pp. ---.
Barrios A, Godoy H. (2022)2022
Teleworking and technostress: early consequences of a COVID-19 lockdown
Teleworking and technostress: early consequences of a COVID-19 lockdown. Cognition, Technology and Work (ISSN 14355558) - (-), pp. ---.
Camacho S, Barrios A. (2022)2022
Valuing less and guarding more: Consumption stewardship in restricted contexts
Valuing less and guarding more: Consumption stewardship in restricted contexts. - (-), pp. ---.
Barrios A. (2022)2022
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers
Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers. Journal of Public Policy and Marketing (ISSN 0743-9156) 40 (2), pp. 262-284.
Barrios A. (2021)2021
Book review: Macro-Social Marketing Insights: Systems Thinking for Wicked Problems
Book review: Macro-Social Marketing Insights: Systems Thinking for Wicked Problems.
Barrios A. (2021)2021
Extending the notion of customer value to surfing camps
Extending the notion of customer value to surfing camps. Heliyon (ISSN 2405-8440) 7 (8), pp. ---.
Barrios A, Wilson B. (2021)2021
Social commerce affordances for female entrepreneurship: the case of Facebook
Social commerce affordances for female entrepreneurship: the case of Facebook. Electronic Markets (ISSN 1019-6781) - (-), pp. ---.
Camacho S, Barrios A. (2021)2021
What social enterprises can learn from the freemium business model
What social enterprises can learn from the freemium business model. Academia-Revista Latinoamericana de Administracion (ISSN 1012-8255) 34 (1), pp. 165-181.
Barrios A, Reficco E. (2021)2021
From donation-based NPO to social enterprise: A journey of transformation through business-model innovation
From donation-based NPO to social enterprise: A journey of transformation through business-model innovation. Journal of Business Research (ISSN 0148-2963) - (-), pp. ---.
Barrios A. (2020)2020
Programa de Emprendimiento Comunitario: Nuevas Oportunidades para el Campo
Barrios A, Camacho S. (2020) Programa de Emprendimiento Comunitario: Nuevas Oportunidades para el Campo. Ediciones Uniandes. (ISBN 9789587980240) Colombia.
2020
The Global Refugee Crisis: Pathway for a More Humanitarian Solution
The Global Refugee Crisis: Pathway for a More Humanitarian Solution. Journal of Macromarketing (ISSN 0276-1467) 40 (-), pp. 128-143.
Barrios A. (2020)2020
Construcción de Paz: las empresas en la reintegración de excombatientes
Garcia J, Barrios A. (2019) Construcción de Paz: las empresas en la reintegración de excombatientes. Ediciones Uniandes. (ISBN 9789587748505) Colombia.
2019
Entrepreneurship as boundary object: Toward reintegration of Colombia's ex-militants into civil society
Entrepreneurship as boundary object: Toward reintegration of Colombia's ex-militants into civil society. Journal of Macromarketing (ISSN 0276-1467) 39 (-), pp. 368-384.
Barrios A, Schultz CJ, Montes J. (2019)2019
Introducción a "Construcción de paz: Las empresas en la reintegración de excombatientes"
Angelika Rettberg, Barrios A, Garcia J, Montes J, Schnarch D. (2019) Introducción a "Construcción de paz: Las empresas en la reintegración de excombatientes". Construcción de paz: Las empresas en la reintegración de excombatientes (ISBN 9789587748505) pp. 5-13. Ediciones Uniandes
2019
Reflexiones finales
Angelika Rettberg, Garcia J, Barrios A, Montes J, Schnarch D. (2019) Reflexiones finales . Construcción de paz: Las empresas en la reintegración de excombatientes (ISBN 9789587748505) pp. 119-129. Ediciones Uniandes
2019
Refugees and Social Inclusion: The Role of Humanitarian Information Technologies
Refugees and Social Inclusion: The Role of Humanitarian Information Technologies. Decision-making in Humanitarian Operations - Strategy, Behavior and Dynamics (ISBN 978-3-319-91508-1) pp. 99-123. Palgrave Macmillan
Camacho S, Herrera A, Barrios A. (2019)2019
Sector privado y reintegración: una mirada a la inclusión de excombatientes en la actividad productiva en Colombia
Sector privado y reintegración: una mirada a la inclusión de excombatientes en la actividad productiva en Colombia. Excombatientes y acuerdo con las FARC-EP en Colombia: Balance de la etapa temprana (ISBN 9789587748789) pp. 115-134. Ediciones Uniandes
Barrios A, Garcia J, Montes J, Rettberg A, Schnarch D, Angelika Rettberg. (2019)2019
Training effects on subsistence enrepreneurs'hope and goal attainment
Training effects on subsistence enrepreneurs'hope and goal attainment. Education + training (ISSN 0040-0912) - (-), pp. ---.
Taborda R, Barrios A, Reficco E. (2019)2019
Consumers’ approach to brands centered on infamous celebrities: An institutional view of Pablo Escobar’s Human Brand
Barrios A, Camacho S. (2018) Consumers’ approach to brands centered on infamous celebrities: An institutional view of Pablo Escobar’s Human Brand. Journal of Business Research (ISSN 0148-2963) - (-), pp. ---.
2018
Inclusive Food Distribution Networks in Subsistence Markets
Barrios A. (2018) Inclusive Food Distribution Networks in Subsistence Markets. Case Studies in Food Retailing and Distribution (ISBN 9780081020371) pp. 179-188. Woodhead Publishing
2018
Creativity Identity in Colombia: The Advertising Creatives’ Perspective
Barrios A, Wilson B. (2017) Creativity Identity in Colombia: The Advertising Creatives’ Perspective. International Journal Of Advertising (ISSN 0265-0487) - (-), pp. ---.
2017
Getting the Sustainability Message Across: An Endorsed Colombian Environmental Cinematographic Strategy
Barrios A, Wilson B, Arias C. (2017) Getting the Sustainability Message Across: An Endorsed Colombian Environmental Cinematographic Strategy. International Journal Of Advertising (ISSN 0265-0487) - (-), pp. ---.
2017
Social ties and improved well-being: the role of Wikimujeres in Colombian women's business development
Social ties and improved well-being: the role of Wikimujeres in Colombian women's business development. ACR Latin America Conference 2017 Cali, Colombia.
Camacho S, Barrios A. (2017)2017
Sustainability in subsistence marketplaces, a community challenge
Sustainability in subsistence marketplaces, a community challenge. ACR Latin America Conference 2017 Cali, Colombia.
Barrios A, Camacho S. (2017)2017
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
Barrios A. (2016) Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System. Journal of Public Policy and Marketing (ISSN 0743-9156) - (-), pp. 185-197.
2016
“Tell Me Who You Are, and I Will Show You What You Get” - the Use of Individuals’ Identity for Information Technology Customization
“Tell Me Who You Are, and I Will Show You What You Get” - the Use of Individuals’ Identity for Information Technology Customization. HCI International 2016 HCI in Business, Government, and Organizations: eCommerce and Innovation (ISBN 978-3-319-39395-7) Canadá.
Camacho S, Barrios A. (2016)2016
The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility
Barrios A. (2015) The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility. Journal of Public Policy and Marketing (ISSN 0743-9156) 35 (-), pp. 1-18.
2015
The Transformative Value of a Service Experience
The Transformative Value of a Service Experience. Journal of Service Research (ISSN 1094-6705) 18 (-), pp. 265-283.
Barrios A. (2015)2015
Poverty in consumer culture: towards a transformative social representation
Poverty in consumer culture: towards a transformative social representation. Journal of Marketing Management (ISSN 0267-257X) 30 (-), pp. 1833-1857.
Barrios A. (2014)2014
"Your Life When You've Got Everything Is Different" : Forced Transformations And Consumption Practices
Barrios A. (2012) "Your Life When You've Got Everything Is Different" : Forced Transformations And Consumption Practices. Research In Consumer Behavior (ISBN 9781787900222) pp. 129-149. Emerald Group Publishing Limited
2012
Countervailing the Effects of Poverty: Individual and Collective Strategies among Improvershed Consumer for Sustainable Well - Being
Barrios A. (2012) Countervailing the Effects of Poverty: Individual and Collective Strategies among Improvershed Consumer for Sustainable Well - Being. Association for Consumer Reasearch (ISBN 978-0-915552-70-2) pp. 101-105. Zeynep Gúrhan
2012
Forced Transformations and Consumption Practices in Liquid Times
Barrios A. (2012) Forced Transformations and Consumption Practices in Liquid Times. Association for Consumer Reasearch (ISBN 978-0-915552-70-2) pp. 890-891. Zeynep Gúrhan
2012
Hope and Innovativeness: Transformative Factors for Subsistence Consumer-Merchants
Barrios A. (2012) Hope and Innovativeness: Transformative Factors for Subsistence Consumer-Merchants. Transformative Consumer Research For Personal and Collective Well-being (ISBN 1848728522) pp. 151-170. Routledge Academic
2012
Una Era de Convergencia Entre Tecnología Consumidor y Empresa
Camacho S, Barrios A. (2012) Una Era de Convergencia Entre Tecnología Consumidor y Empresa. Tendencias en la Administracion: gerencia y academia (ISBN 9789586958165) pp. 431-443. Ediciones Uniandes
2012
¿Cómo medir el valor del cliente?
Serna J, Barrios A. (2011) ¿Cómo medir el valor del cliente?. 3R Editores. (ISBN 978-958-30-3642-2) Colombia.
2011
Low socioeconomic class and consumer complexity expectations for new product technology
Low socioeconomic class and consumer complexity expectations for new product technology. Journal of Business Research (ISSN 0148-2963) 63 (6), pp. 538-547.
Trujillo C, Barrios A, Camacho S. (2010)2010
Brecha digital, un obstáculo más allá de infraestructura
Camacho S, Barrios A. (2009) Brecha digital, un obstáculo más allá de infraestructura. Portafolio (ISSN 0123-6326) - (-), pp. 15--.
2009
Estrategias de publicidad efectivas: Casos ganadores de los premios effie 2006
Trujillo C, Barrios A, Ospina J, Estrada C. (2009) Estrategias de publicidad efectivas: Casos ganadores de los premios effie 2006. Ediciones Uniandes. (ISBN 978-958-695-413-6) Colombia.
2009
Interconexión Eléctrica
Barrios A. (2009) Interconexión Eléctrica .
2009
¿Cómo utilizan las empresas Internet?
Camacho S, Barrios A. (2009) ¿Cómo utilizan las empresas Internet?. Portafolio (ISSN 0123-6326) - (-), pp. 15--.
2009
Caso Grupo Nacional de Chocolates
Barrios A. (2008) Caso Grupo Nacional de Chocolates. Casos de Estrategia (ISBN 9-789586-95634) pp. 93-120. UNIVERSIDAD DE LOS ANDES, FACULTAD DE ADMINISTRACIÓN, ALFAOMEGA
2008
ISA - Perú
Barrios A. (2008) ISA - Perú.
2008
CVLAC
https://scienti.colciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001230719
Google Scholar
https://scholar.google.com.co/citations?user=gslJIHcAAAAJ&hl=en
ORCID
https://orcid.org/0000-0001-6353-7903